Networking used to feel daunting to me, especially having struggled with a certain level of social anxiety since teenage years and not being sure how to approach ‘strangers’.

Around 25 years ago, already well into my career, I found myself at a PR conference during a coffee break. I wanted to chat but hesitated to interrupt groups already deep in conversation. Retreating back to my seat alone, I realised I needed to face my anxiety head-on. So, I took a deep breath, walked back into the break room, introduced myself to the first person I saw, and sparked a lively conversation with a PR business owner who it turns out was based nearby. That simple act changed everything for me and marked the starting point of me building my personal confidence and a belief in the power of professional networking.

Why networking matters at every level

Networking isn’t just about exchanging business cards during those awkward coffee breaks. I’ve come to see it as a fundamental skill that drives better organisational outcomes, personal growth, partnerships, shared learning, and new business opportunities. Whether you’re a founder, manager, or team member, building and nurturing relationships is critical to success.

I run a course for my team called “from awkward handshakes to meaningful connections”, where we focus on developing relationships that extend our reach and build our reputation. Networking opens doors to referrals, collaborations, fresh thinking, and ultimately new clients. We must learn to practice these skills in a variety of settings – from social events and community gatherings to conferences, exhibitions, and training sessions. Every interaction is an opportunity to enhance both your personal brand and your organisation’s profile.

How and when to network effectively

For me, making a memorable introduction is key to establishing a lasting connection. This starts with a confident handshake, genuine eye contact, and thoughtful first words that show you’re present and interested. Remembering names is an art in itself – I find that repeating a person’s name during conversation, introducing them to others, or associating their name with a vivid image helps me keep it in mind.

Once the ice is broken, the goal is to maintain the conversation by finding common ground – whether it’s shared interests, passions, or professional challenges. This natural connection often leads to a reason to follow up, which is essential for turning a brief encounter into a relationship. Knowing when and how to gracefully move on from a conversation is just as important as starting one, ensuring you leave a positive impression and open the door for future interactions.

Networking doesn’t end when the conversation does. Quickly make notes, then the real power lies in the follow-up – connecting on LinkedIn, delivering on any promises made, and sharing useful information or successes. This ongoing engagement helps solidify relationships and keeps you top of mind.

The impact on business growth

Is networking worth the investment? I can’t prove it with hard data, but my own journey speaks volumes. I built a successful, employee-owned PR agency through the many connections I have made simply by engaging with like-minded people. Business is more fun when you can do it with people you enjoy dealing with. Beyond business, these relationships have enriched my life with shared passions, interests, and opportunities.

I truly believe in the transformative power of professional networking. Whether you’re just starting out or looking to deepen your connections, remember that every meaningful relationship begins with a simple introduction – and the courage to simply say ‘hello’.

View upcoming events and start your networking journey

Ready to turn your awkward handshakes into meaningful connections? Andrew can offer short workshops for you and your team – get in touch directly at: [email protected].